How To Build Brand Awareness: 14 Best Strategies & Examples

Brand awareness is measured mainly by criteria like online presence and interaction. This involves monitoring statistics like website traffic, followers on social media and engagement rates. Respondents are asked to choose brands from a list that they are acquainted with or have heard of. This may be used to determine how familiar customers are with your brand.

brand awareness tips

Credibility And Trust

But it’s more fun to refer to the brand itself, even if we aren’t using their specific product. In February 2024, Pinterest launched ‘The P Is for Performance,’ an international, high-concept campaign to promote a full suite of products for advertisers. The cinematic and high-energy approach of the campaign aimed to capture the attention of performance marketers. Take the case of Tommy Walker’s recent report on the State of (Dis)Content Survey.

Customer Advocacy & User-generated Content

  • If your brand aligns with their universe, they can help you present it in a way that speaks to their communities of engaged followers.
  • Geico’s consistent cross-channel advertising presence, from television commercials to online banner ads, reinforces brand recall and builds a strong brand identity.
  • Finally, it significantly increases your brand visibility in professional circles, attracting top talent and investors.
  • Adjustments may also be necessary depending on specific campaign objectives or market dynamics.
  • Which has increased their visibility and made them a favorite X (formerly Twitter) account for many people.

These examples illustrate the power of tailoring your social media strategy to resonate with your specific target audience on the platforms they frequent. While the benefits are numerous, content marketing requires a dedicated and consistent effort. It demands a significant time investment to see results, as building a loyal audience and establishing thought leadership takes time. Maintaining consistent content creation and upholding high quality standards can be challenging, requiring skilled content creators and strategists. Measuring the direct ROI on brand awareness can also be tricky, although improvements in SEO, website traffic, and lead generation serve as valuable indicators of progress. Although it feels like everything happens online these days, the offline world still exists.

How To Measure Brand Awareness

It should be informative and targeted to the specific needs of your audience. Make people want to read the content you create by consistently providing information that is relevant and valuable. Additionally, don’t forget to leverage the ‘social’ side of these platforms. Social media channels offer tremendous reach and the brands that take full advantage of this are the ones that consumers remember.

With Media Monitoring, you Omvaris can easily monitor your PR and marketing efforts. If you’re a tech company, this could be as simple as creating a video series explaining complex technical concepts in simple terms. Advertisements that connect emotionally often stick with consumers, raising your brand awareness.

In the realm of business and marketing, brand awareness is crucial for many convincing reasons. Learn what brand awareness is, its importance and ways to build effective brand awareness. According to The 2023 Sprout Social Index™, 74% of consumers think brands should post 1-2 times per day. To help you save time and to make the process of showing up easier, having a scheduling tool such as Sprout on deck can be a game-changer. According to The 2024 Influencer Marketing Report, almost half of all consumers (49%) make purchases at least once a month because of influencer posts.

Building strong brand awareness is an ongoing process that requires consistency. Strive to create quality content that makes your brand memorable and shareworthy, whether online or offline. For instance, if a social media post generates a lot of shares, the same person might view it several times, increasing the number of impressions. People generally need to see the same message or visual a few times before remembering it, so getting more impressions is a great way to improve brand recognition. To create an identity for your brand, you need to be connected to the wants and needs of your target audience. By digging deeper into what your audience finds valuable, you can align your brand awareness strategies to customers’ pain points and be recognized as a brand that’s in tune with its customers.